Funding the Commons Forum Berlin

Ira Nezhynska is a designer and creative director in open-source and decentralized tech who helps developers-turned-founders accelerate their product mass adoption through the power of emotion-led visual experiences and brand strategy.

After years working for global brands and fintech giants like Deutsche Bank, ING Bank, Wirecard and DNB Bank, she joined Web3 in early 2018 and has since served as a Creative Director at companies big and small, helping founders win hearts and minds of early adopters and funders.

At her last in-house role, Ira led an internal brand studio at Protocol Labs, ensuring the aesthetic excellence of branding and web projects for Protocol Labs Network partners.

These days, she runs her own design practice as a fractional Creative Director, gives design talks (https://nezhynska.com/talks) and workshops, and organizes design+marketing educational spaces at Web3 events, like the Adoption Hub at Devcon SEA, the Design and Product tracks at DWeb and IPFS Camps.

Earlier this month Ira launched Embrace Variety -- a tri-weekly design advice for builders of decentralized and open-source tech: https://www.embracevariety.com/